About Us

Welcome to PRO|DIRECT!  

PRO|DIRECT is an importer of professional audio products based in Midrand, Gauteng, South Africa. Previously SEGMA, PRO|DIRECT is the sole importer and distributor of Avid professional audio products in the region for the studio, live sound reinforcement and broadcast sectors.  We also carry other notable brands in the field such as Waves, Sonodyne, Trinnov, iZotope, McDSP, MXL, Studio Network Solutions, Cedar, the Slate group of products and Telefunken Audiotechnik.

Our mandate is to bring these products to the user thru our reseller netword at the best possible price, with the utmost service and support.  We believe this garners a direct relationship with our customers and brings them closer to the manufacturer and ultimately better support for their often expensive investments.

PRO|DIRECT.  Think pro, be pro.

Pro|Direct Services

Pro|Support -  for all our brands products

Consultation Service

Pro|Fin - Financing & Rental Leasing service 

Pro|Sure - Insurance Services custom designed for the audio/film/broadcast and entertainment industry professionals (This service is coming soon)